The last time we defined the word ‘health’ was in 1948 – we think its time for an update, don’t you?
Our current definition of ‘health’, formulated by WHO, describes it as “a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity.”1 While at the time it was groundbreaking to look beyond only the extreme cases of disease, this definition has not been updated in 60 years and yet so much has changed.1 It does not account for shifts in our lifestyle, patterns in illnesses, or new types of parameters. Today, there is more demand for a fresh perspective than ever. And that is why we have decided to take matters into our own hands –
We know that we are a direct result of our surroundings; we feed off of it, just as much as it feeds off of us. The health and fitness industries do not operate in a silo – they rely heavily on science, agriculture, and even social behavior. How we live, on both a micro and macro scale, has a massive effect on every organism in our ecosystem. So why are we stuck on something that doesn’t relate entirely to our lives right now? We need disruption in more ways than one. We need evidence-based direction and sustainable solutions for today, and tomorrow. We need to not only eat, but live, better.
Matter Nutrition is founded on curiosity for life. Our medium is food, but we are so much more than a meal plan – we are a movement in lifestyle wellness. We want to make food science-y again, and spread the message that nutrition isn’t just about what you eat, but more so about how you live. Our aim is to provide you with the tools you need to level up through evidence-based products, relatable information, sustainable systems, and actionable steps for your personal growth. We make food that matters, because you matter.
1 BMJ 2011; 343 doi: https://doi.org/10.1136/bmj.d4163 (Published 26 July 2011)