We’re About to Say a Dirty Word

We’re About to Say a Dirty Word
We know you’re thinking about it too 😏

Today we’re going to talk about that dirty word. The one that no one wants to say, but is on everyone’s mind. The word that keeps the world going, but also makes it fall apart. It’s so dirty that it’s been passed through everyone’s hands.

Yes, we’re talking about money.

We are living in one of the most productive, yet most overwhelming, periods in the history of mankind. What that means is that our level of stimulus, physical and mental demand, as well as variety of choice has never been higher. We are consistently pushed to our limits on a day to day basis in order to strive for more, but for some, they can just barely keep up. Often, this puts immense pressure on our bodies, and more so, our pockets.

When it comes to budgeting, there are a lucky few of us that don’t need to think too hard about it. Or at all. And then there are the rest of us, in varying degrees, that count, add, and genuinely think about where every earned dirham is going. For this bunch, maintaining a certain level of quality in one area of our lives understandably leads to a compromise in another. Our personal perceptions and environmental influences usually feed into how we make our decisions on what we invest in and what we compromise on. But often without a logical calculation, these decisions are just impulses.

So, we’re here to help you do the math 👨‍🏫

The average person in the UAE spends 50-70% of their salary on critical needs such as food, water and shelter. By now, we’re assuming you’ve calculated how much you should be spending on these three areas. Once you’ve deducted your rent and utilities, what should be left is your budget for food.

Now, we need to price the actuals starting with the intangibles – mainly, your time. This is entirely dependent on lifestyle and situation, but as a general rule, the more you have of it the less valuable it is. If you are generally short on time, your time cost will be high.

Applying this thinking, if you consider how much time you spend on preparing food in how much it’s worth, and add on the actual food costs, you have your current investment. Does it add up to your food budget? Is it above, or below?

Here’s where we come in. Honestly, we know it’s probably well above your food budget. Often, it’s our time that we value the least when we need to be valuing it the most. And we also know that when you’re short on time, it is even more challenging to prepare nutritionally-balanced meals, let alone on a budget. That’s why we’ve done the work for you. Matter Nutrition has prepared meals to keep you energized and sustained, without investing more than you should or compromising on your wellbeing. When broken down, our individual meal prices when purchased as a plan are much more realistic for the everyday person.

What we’re trying to say is meal plans aren’t just for athletes, they’re for you. They’re here to help you save time and money. You just need to do the math.